What does Zeng Yong mainly do?

Zeng Yong builds industry connections through associations, exhibitions, media, marketing, and supply-chain platforms for the custom-home sector.

What does light-luxury custom mean?

Light-luxury custom uses better design, production, and supply-chain efficiency so young consumers can get a near high-end home experience with a more controlled budget.

Why does the China (Guangzhou) Custom Home Expo matter?

It is a major live industry platform for whole-home custom, integrated renovation, global expansion, AI design, materials, and supply-chain trends.

Zeng Yong

曾勇chinesischen Custom-Home-BrancheSeit 2005 · GZ

Der Architekt der chinesischen Custom-Home-BrancheSiebzehn Jahre — vom Kleiderschrank zum ganzen Zuhause und weiter zu Light-Luxury Custom.

Zeng Yong entered the custom-home industry in 2009, serves as Secretary General of GDCHA, founded Bojun Media, and helped build the China (Guangzhou) Custom Home Expo and Dream Reading Stations philanthropy.

/01Generalsekretär · Guangdong Custom Home Industry Association
/02Gründer · Bojun Media
/03China (Guangzhou) Custom Home Expo & Light-Luxury Custom Expo

17Jahre

In der Branche

1,200+ Firmen

Mitglieder

15Ausgaben

Ausgaben

71schools

Schulen

weiter

Let Customization Change Life.Individualisierung verändert das Leben.

17 JAHRE · EINE RICHTIGE SACHE

Siebzehn Jahre: Bühne, Agenda, Organisation

2009 kam ich über Medien in die Custom-Home-Branche. 2016 machte ich aus der Guangzhou Wardrobe Expo die China Custom Home Expo und nannte es das erste Jahr des Custom Home. 2025 formulierte ich Light-Luxury Custom: Nach technologischer Angleichung brauchen junge Käufer echte Qualität zu vernünftigem Preis.

If you had to sum up seventeen years in one line, it's — Let customization change life
Not a slogan, but the shared brief of this generation of home-industry builders.

Arbeitsprinzipien

Voller Einsatz
Branche lieben
Ehrlich und warm
Demütig und offen
Fokussiert und professionell
Praktisch und großzügig

17Jahre

1,200+ Firmen

15Ausgaben

1,000+ Events

Dossier · fact card

Profile and industry facts

Zeng Yong is Secretary General of Guangdong Custom Home Industry Association, founder of Bojun Media, and a co-founder of the China (Guangzhou) Custom Home Expo and Light-Luxury Custom Expo. His work connects industry associations, exhibitions, media, supply-chain platforms, and public-good projects in China’s custom-home sector.

Core thread

He entered the custom-home industry in 2009 and has spent 17 years building association, exhibition, and media infrastructure.
Core platforms include GDCHA, Bojun Media, the China (Guangzhou) Custom Home Expo, and Zhonglian Network.
“Custom+” and “light-luxury custom” connect whole-package delivery, AI design, young consumers, and value-for-money.

Core data

working in the custom-home industry: 17 yrs
association member companies: 1,200+
editions of the Guangzhou expo: 15
industry events and forums: 1,000+
Dream Reading Station schools: 71

Three industry phases

Stage	Period	Industry thread
Wardrobe era	2009-2015	Built early association, exhibition, and media entry points from the wardrobe category.
Whole-home custom	2016-2024	Upgraded the Guangzhou Wardrobe Expo into the China (Guangzhou) Custom Home Expo and framed the “Custom Year One” thesis.
Light-luxury custom	2025-2026	Combines technology democratization, young consumers, value, and high-end experience into one industry agenda.

2009-2015

Wardrobe era

Built early association, exhibition, and media entry points from the wardrobe category.

2016-2024

Whole-home custom

Upgraded the Guangzhou Wardrobe Expo into the China (Guangzhou) Custom Home Expo and framed the “Custom Year One” thesis.

2025-2026

Light-luxury custom

Combines technology democratization, young consumers, value, and high-end experience into one industry agenda.

FAQ

What does Zeng Yong mainly do?: He builds industry connections through associations, exhibitions, media, marketing, and supply-chain platforms for the custom-home sector.
What does light-luxury custom mean?: It means using better design, production, and supply-chain efficiency so young consumers can get a near high-end home experience with a more controlled budget.
Why does the China (Guangzhou) Custom Home Expo matter?: It is a major live industry platform for whole-home custom, integrated renovation, global expansion, AI design, materials, and supply-chain trends.

External sources

GDCHA ↗China (Guangzhou) Custom Home Expo ↗Guangzhou Government Portal ↗

VIER SÄULEN · EIN OS

Branchen infrastruktur

Der Verband trägt Gemeinwohl und Struktur, die Messe Bühne und Themen, Bojun die kommerzielle Kraft, Zhonglian Network die Effizienz der Lieferkette.

Custom Home Expo/ Live-Bühne
GDCHA/ Öffentliche Infrastruktur
Bojun Media/ Kommerzieller Motor
Zhonglian Network/ Supply-Chain-Effizienz

Rolle · Live-Bühne

Messe · Ausstellung

China (Guangzhou) Custom Home Expo & Light-Luxury Custom Expo

Der Live-Seismograf der Branche: Trends, Globalisierung, Whole-Home und Whole-Package.

Ausgaben

800+

Aussteller

2M+

Besucher gesamt

chfgz.com↗

Ausgaben15

Aussteller800+

Besucher gesamt2M+

20262nd Custom Home Going-Global Summit · Country Sessions

2025Trends + Design + Supply Chain Forum

2025AI Design & Intelligent Models Forum

/ 2nd Custom Home Going-Global Summit · Country Sessions2026

Rolle · Öffentliche Infrastruktur

Verband · Non-profit

Guangdong Custom Home Industry Association

Mitgliederservice, Regierungskontakt, Standards und gemeinnützige Projekte.

1,200+

Mitgliedsfirmen

Ausschüsse

gdcha.org.cn↗

Mitgliedsfirmen1,200+

Ausschüsse7

2025GDCHA · Gold Custom Award

Rolle · Kommerzieller Motor

Business · Medien

Bojun Media

Messe, Medien, integriertes Marketing und Supply-Chain-Betrieb aus einer Hand.

10+ Jahre

Branchendienst

Geschäftslinien

/ Huangchao × Yao Anna · Brand Ambassador Launch2024

/ Xingang Bionic Board · A/V Spatial Show2023

Rolle · Supply-Chain-Effizienz

Supply Chain · Netzwerk

Zhonglian Network

Eine pan-home B2B-Plattform, die Marken und Einkäufer häufiger und effizienter verbindet.

2,000+

Einkäufer

B2B

Industrielles Internet

zhonglianw.com↗

/ Zhonglian Network · Pan-Home Supply Chain PlatformOngoing

EIN 12-JÄHRIGES GEMEINNÜTZIGES PROJEKT

Lesestationen

— A small thing I have kept doing for twelve years.

Seit 2013 haben wir 71 Lesestationen an abgelegenen Schulen in Guangxi, Jiangxi, Xinjiang und Guangdong aufgebaut.

Dream Reading Stations · home-industry people — / Dream Reading Stations · group photo at a rural schoolAcross Guangxi · Jiangxi · Xinjiang · Guangdong

The first station opened in Yunfu in 2014.Over twelve years it grew from one person's idea intoeine gemeinsame Aktion von Menschen der Wohnbranche.

· Want to join the next station? Write to [email protected]

71schools

Partner schools

12+years

Still going

11stations

Guangxi · Jiangxi · Xinjiang · Guangdong

PRESSE · DOSSIER

Presse

Langjährige Berichterstattung aus Finanz-, Industrie-, Wohn- und Lifestyle-Medien.

· Press archive · 31 pieces and counting

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Schreiben Sie uns

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— Kurz reicht; nennen Sie einfach den Anlass.

· Das Team antwortet innerhalb von 48 Stunden.

Zeng Yong

Siebzehn Jahre: Bühne, Agenda, Organisation