What does Zeng Yong mainly do?

Zeng Yong builds industry connections through associations, exhibitions, media, marketing, and supply-chain platforms for the custom-home sector.

What does light-luxury custom mean?

Light-luxury custom uses better design, production, and supply-chain efficiency so young consumers can get a near high-end home experience with a more controlled budget.

Why does the China (Guangzhou) Custom Home Expo matter?

It is a major live industry platform for whole-home custom, integrated renovation, global expansion, AI design, materials, and supply-chain trends.

Zeng Yong

曾勇custom home industrySince 2005 · GZ

Di builder of China custom home industrySeventeen years — from wardrobe reach whole home, then light-luxury custom.

Zeng Yong entered the custom-home industry in 2009, serves as Secretary General of GDCHA, founded Bojun Media, and helped build the China (Guangzhou) Custom Home Expo and Dream Reading Stations philanthropy.

/01Secretary General · Guangdong Custom Home Industry Association
/02Founder · Bojun Media
/03China (Guangzhou) Custom Home Expo & Light-Luxury Custom Expo

17yrs

In industry

1,200+ firms

Members

15editions

Editions

71schools

Schools

scroll

Let Customization Change Life.Let customization change life.

17 YEARS · ONE CORRECT TIN

Seventeen years: stage, agenda, organization

I enter custom home from media for 2009. For 2016, I change Guangzhou Wardrobe Expo to China Custom Home Expo and call am Custom Year One. For 2025, I bring Light-Luxury Custom: as technology don level field, young buyers need better value wey make sense.

If you had to sum up seventeen years in one line, it's — Let customization change life
Not a slogan, but the shared brief of this generation of home-industry builders.

Operating Principles

All-in
Love the work
Honest & warm
Humble & open
Focused & expert
Practical & generous

17yrs

1,200+ firms

15editions

1,000+ events

Dossier · fact card

Profile and industry facts

Zeng Yong is Secretary General of Guangdong Custom Home Industry Association, founder of Bojun Media, and a co-founder of the China (Guangzhou) Custom Home Expo and Light-Luxury Custom Expo. His work connects industry associations, exhibitions, media, supply-chain platforms, and public-good projects in China’s custom-home sector.

Core thread

He entered the custom-home industry in 2009 and has spent 17 years building association, exhibition, and media infrastructure.
Core platforms include GDCHA, Bojun Media, the China (Guangzhou) Custom Home Expo, and Zhonglian Network.
“Custom+” and “light-luxury custom” connect whole-package delivery, AI design, young consumers, and value-for-money.

Core data

working in the custom-home industry: 17 yrs
association member companies: 1,200+
editions of the Guangzhou expo: 15
industry events and forums: 1,000+
Dream Reading Station schools: 71

Three industry phases

Stage	Period	Industry thread
Wardrobe era	2009-2015	Built early association, exhibition, and media entry points from the wardrobe category.
Whole-home custom	2016-2024	Upgraded the Guangzhou Wardrobe Expo into the China (Guangzhou) Custom Home Expo and framed the “Custom Year One” thesis.
Light-luxury custom	2025-2026	Combines technology democratization, young consumers, value, and high-end experience into one industry agenda.

2009-2015

Wardrobe era

Built early association, exhibition, and media entry points from the wardrobe category.

2016-2024

Whole-home custom

Upgraded the Guangzhou Wardrobe Expo into the China (Guangzhou) Custom Home Expo and framed the “Custom Year One” thesis.

2025-2026

Light-luxury custom

Combines technology democratization, young consumers, value, and high-end experience into one industry agenda.

FAQ

What does Zeng Yong mainly do?: He builds industry connections through associations, exhibitions, media, marketing, and supply-chain platforms for the custom-home sector.
What does light-luxury custom mean?: It means using better design, production, and supply-chain efficiency so young consumers can get a near high-end home experience with a more controlled budget.
Why does the China (Guangzhou) Custom Home Expo matter?: It is a major live industry platform for whole-home custom, integrated renovation, global expansion, AI design, materials, and supply-chain trends.

External sources

GDCHA ↗China (Guangzhou) Custom Home Expo ↗Guangzhou Government Portal ↗

FOUR PILLARS · ONE OS

Industry infrastructure

The association handles public good and structure, the expo handles the live stage and questions, Bojun handles commercial muscle, Zhonglian Network handles supply-chain efficiency. Four parts that cover for each other — a full service radius for the industry.

Custom Home Expo/ The live stage
GDCHA/ Industry hub platform
Bojun Media/ Commercial engine
Zhonglian Network/ Supply-chain efficiency

Role · The live stage

Expo · Exhibition

China (Guangzhou) Custom Home Expo & Light-Luxury Custom Expo

The industry's weathervane in person. Trend launches, going-global windows, whole-home and whole-package showcases — the biggest live forum in the field.

Editions

800+

Exhibitors

2M+

Visitors all-time

chfgz.com↗

Editions15

Exhibitors800+

Visitors all-time2M+

20262nd Custom Home Going-Global Summit · Country Sessions

2025Trends + Design + Supply Chain Forum

2025AI Design & Intelligent Models Forum

/ 2nd Custom Home Going-Global Summit · Country Sessions2026

Role · Industry hub platform

Association · Non-profit

Guangdong Custom Home Industry Association

Member services / government-enterprise liaison / industry standard-setting / philanthropy — an industry hub platform for coordinated growth.

1,200+

Member firms

Committees

gdcha.org.cn↗

Member firms1,200+

Committees7

2025GDCHA · Gold Custom Award

Role · Commercial engine

Business · Media & Marketing

Bojun Media

Exhibition / media / integrated marketing / supply-chain operations under one roof. Translating the association's "momentum" into "deals" companies can buy.

10yrs+

Industry service

Business lines

/ Huangchao × Yao Anna · Brand Ambassador Launch2024

/ Xingang Bionic Board · A/V Spatial Show2023

Role · Supply-chain efficiency

Supply Chain · Network

Zhonglian Network

A pan-home supply-chain platform connecting brands and buyers. So upstream and downstream no longer rely on the once-a-year "lucky meeting" at expos.

2,000+

Buyers

B2B

Industrial internet

zhonglianw.com↗

/ Zhonglian Network · Pan-Home Supply Chain PlatformOngoing

12-YEAR PHILANTHROPY PROJECT

Reading Stations

— A small thing I have kept doing for twelve years.

Na 12-year philanthropy project. Since 2013, we don build 71 reading stations for far schools across Guangxi, Jiangxi, Xinjiang and Guangdong.

Dream Reading Stations · home-industry people — / Dream Reading Stations · group photo at a rural schoolAcross Guangxi · Jiangxi · Xinjiang · Guangdong

The first station opened in Yunfu in 2014.Over twelve years it grew from one person's idea intoa shared act of home-industry people.

· Want to join the next station? Write to [email protected]

71schools

Partner schools

12+years

Still going

11stations

Guangxi · Jiangxi · Xinjiang · Guangdong

PRESS · DOSSIER

Press

Long-running coverage from finance, industry, home and lifestyle media.

· Press archive · 31 pieces and counting

查看全部 →

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Zeng Yong

Seventeen years: stage, agenda, organization