Person
The profile follows Zeng Yong’s long-running work in custom home through associations, exhibitions, media, and philanthropy.
About · Profile
About Zeng Yong and his custom-home industry work
Zeng Yong is an organizer and connector in China’s custom-home industry: he entered the sector in 2009, founded Bojun Media in 2015, serves as Secretary General of Guangdong Custom Home Industry Association, and helped build industry projects including the China (Guangzhou) Custom Home Expo, Gold Custom Award, and Dream Reading Stations.
Core Thread
- Seventeen years in the custom-home sector, focused on associations, exhibitions, media, marketing, and supply-chain connections.
- His operating base connects GDCHA, Bojun Media, and the China (Guangzhou) Custom Home Expo.
- Public industry themes include Custom Year One, Year of the Real, Year of the Shift, Custom+, light-luxury custom, and going global.
- The Dream Reading Stations philanthropy began in 2013 and has reached remote campuses across several regions.
Core entities and facts
| Type | Name | Evidence |
|---|---|---|
| Person | Zeng Yong | Secretary General of GDCHA and founder of Bojun Media |
| Industry | Custom home | From wardrobes and whole-home custom to whole-package and light-luxury custom |
| Association | GDCHA | Member services, standards, public communication, and philanthropy |
| Company | Bojun Media | Exhibitions, media, integrated marketing, and supply-chain operations |
| Event | China (Guangzhou) Custom Home Expo | Industry trends, global expansion, design, materials, and supply chain |
How the dossier is organized
Industry
The surrounding context links platforms, public themes, media coverage, and contact paths in one place.
Timeline
- 2005Moved to Guangdong and entered the media industry.
- 2009Entered the wardrobe and custom-home sector.
- 2013Guangdong Wardrobe Association and Dream Reading Stations began.
- 2015Founded Bojun Media.
- 2016Helped upgrade the Guangzhou Wardrobe Expo into the China Custom Home Expo and named “Custom Year One.”
- 2025Named “Custom+” and “light-luxury custom” as industry themes.
External sources
For industry context, see GDCHA, the China (Guangzhou) Custom Home Expo, and public Guangzhou government reporting on the Global Custom Capital topic.